Browsing Masters Dissertations by Title
Now showing items 647-666 of 970
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Magazines’ advertising of French cosmetics brands in China: strategies influenced by a culture
(Dublin Business School, 2015)Purpose of this paper: The aim of this research was answering the research question: what are the influences of Chinese culture on advertising strategies of French cosmetic brands in Chinese magazines? The researcher had ... -
Main challenges faced by multinational companies when planning human resources in Venezuela
(Dublin Business School, 2013)Human Resources Planning has been in consider a key factor for the development of companies and its success is highly reflected in the markets nowadays. Such planning may varies from country to country and therefore, the ... -
Malaysia's food image : a case of Malaysia Kitchen Programme (MKP) in Finland
(Dublin Business School, 2015)This case study assessed the portrayed Malaysian food image via one of the strategies under the Malaysia Kitchen Program with the aim of evaluating the implementation of opening/operating a Malaysia restaurant in Finland ... -
Managing diversity and gender equality in the workplace
(Dublin Business School, 2018)Now a day’s world is growing globalization which require more interaction among people from the diverse range of backgrounds (Green et al., n.d.). Diversity management is a method which is intended to create and helps to ... -
Managing diversity and the opportunities for candidate dependent on work visas in Ireland
(Dublin Business School, 2018)Knowing that there are a lot of immigrants coming to Ireland, and even starting their professional career in the Irish industries, this research main objective is to really understand the actual Irish labour market, and ... -
Managing Employee Grievance in the Hotel Industry in India
(Dublin Business School, 2016)In this research paper I intend to perform a detailed research on the grievance of the staff in Indian hotel industry. I have highlighted the literature work and performs detailed analysis of the primary and secondary data ... -
Managing service promises in an organisation : a study of communication gap between the salespersons and customers in relation to sales of BMW cars in the context of Bird Automotive
(Dublin Business School, 2009)The purpose of this study was to find out the reason behind the declined sales of BMW cars in context to Bird Automotive. The secondary and primary research methods were adopted to carry out the research. The secondary ... -
Managing the adjustment of EFL teachers in English language schools in China
(Dublin Business School, 2008)The current study was designed to better understand the adjustment of Teachers of English as a Foreign Language (EFL) to living and working in China. The thriving EFL industry in China; its reliance on expatriate EFL ... -
Managing the adjustment of EFL teachers in English language schools in China
(Dublin Business School, 2008)The current study was designed to better understand the adjustment of Teachers of English as a Foreign Language (EFL) to living and working in China. The thriving EFL industry in China; its reliance on expatriate EFL ... -
Manufacturing engineers' understanding on the value of risk management to project success in the pharmaceutical industry
(Dublin Business School, 2013)The primary objective of this study was to comprehend the understanding manufacturing engineer’s had of the value of risk management to project success in the pharmaceutical industry in Ireland. The adoption of manufacturing ... -
Marketing communication strategies for mobile online services
(Dublin Business School, 2013)Over the last five years a new software industry has exploded rapidly into existence stemming from the creation of the smartphone and the applications that run on them. These applications can be developed for a multitude ... -
Marketing mix and consumer behaviour in Avon in the Slovakian market
(Dublin Business School, 2009)The successful running of every company is based on the knowledge in Marketing. Consumers have more choice than ever and are increasingly faced with complex decisions when selecting their daily beauty regimen. The technologies ... -
Marketing rural tourism - an analysis of the development and adoption of marketing strategies by small, family owned, peripheral, rural-tourism businesses
(Dublin Business School, 2014)This thesis investigates the place-based adoption of marketing philosophies by small, family owned rural tourism business in South West Mayo. It provides insights into the motivations of the owner/ managers, their understanding ... -
Mary Sue-perego: A psychotherapeutic analysis of women in fanfiction
(Dublin Business School, 2017)The aim of this research was to carry out a psychotherapeutic investigation into the experiences of fanfiction writers using Interpretive Phenomenological Analysis and, in doing so, explore their motivations for writing ... -
Measuring service quality in the Irish retail sector : applying the SERVQUAL model to Identify service quality gaps
(Dublin Business School, 2015)In a hyper-competitive market, the customer enhancement is challenging, when it comes to a business and its growth strategy, change is constant. The ongoing state of flux is forcing the businesses to continuously optimize ... -
A mechanism to ensure secure sharing and accessing the private data files in a cloud shared environment
(Dublin Business School, 2015)Cloud Computing has been envisioned as the next-generation architecture of IT Enterprise. It moves the application software and databases to the centralized large data centers, where the management of the data and services ... -
Melancholia, an act of perversion? or, the case of the frog and the eel
(Dublin Business School, 2004)To date, Freud's seminal article entitled Mourning and Melancholia 1917 (1915) remains largely forgotten in the analytic domain. Why should this be so? The answer perhaps rests in the fact that, although Freud explained ... -
Mental health attitudes, support preferences, and prevalence of self-harm among young people
(Dublin Business School, 2016)Background: Mental health problems and self-harm are most prevalent during adolescence and emerging adulthood. There is a lack of research investigating young people’s reasons for engaging in self-harm and support preferences ... -
Mentoring newly qualified teachers : a qualitative study of school-based mentoring in Irish primary schools
(Dublin Business School, 2013)This dissertation examines the mentoring of newly qualified teachers in Irish primary schools, as part of the National Induction Programme for Teachers. The qualitative study begins by examining the concept and practice ... -
Mergers and acquisition motives in water industry - evidence from European market
(Dublin Business School, 2013)The purpose of this research is to analyse and discuss the concept of Mergers & Acquisitions (M&A) and to provide a comprehensive understanding of the motives and the nature of M&A in organisations operating in the water ...