Browsing Masters Dissertations by Title
Now showing items 623-642 of 1022
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An investigation of child sexual abuse into addictive behaviour
(Dublin Business School, 2007)This study has been mainly concerned with investigating the relationship between individuals who are diagnosed to be addicted and child sexual abuse perpetrators who engage in the behaviour at the same rate addicts engage ... -
An investigation of e-HRM and erecruitment in HPSUs in Ireland (Recommendations for best practice)
(Dublin Business School, 2018)Extensive research has been undertaken regarding e-HRM, yet a significant gap remained in the literature in regards to e-HRM and its impact on High Potential Start Ups (HPSUs). This research addresses the gap, investigating ... -
An investigation of employees retention practices and their impact on organisational performance in service sector - Case study on Circle K Ireland
(Dublin Business School, 2019)The present research was performed to determine the impact of the employee retention strategies on the organisational performance of organisations in the service industry using the case study of Circle K service stations. The ... -
An investigation of green marketing strategies within business-to-business organisations supplying wide range of chemicals. The case study of VWR International and National Chemical Company
(Dublin Business School, 2014)The purpose of this study is to investigate how business-to-business organisations supplying a wide range of chemicals are investing in green marketing strategies and whether they are gaining competitive advantage. To ... -
An investigation of key strategies, practices and challenges facing talent management in IT industry (An exploratory study in India and Ireland)
(Dublin Business School, 2015)Objective and Scope: The aim of this dissertation is to explore and understand the current status of talent management in IT industry in India and Ireland. In both the countries, increasing a talent pool has been recognized ... -
An investigation of recruitment and selection practices within SMEs in the Irish IT sector
(Dublin Business School, 2016)Objective and Scope: The aim of this dissertation is to gain an understanding of recruitment and selection practices in the Irish IT sector. With the proliferation of technology, SMEs in the IT sector are a major economic ... -
An investigation of the action taken by businesses in the Irish small and medium enterprise sector to ensure survival since the beginning of the financial crisis in 2008, with particular focus on wholesale companies
(Dublin Business School, 2014)This research sets out to examine the evidence in regard to Irish Small and Medium Enterprises’ (SMEs) survival during the financial crisis, which emerged in Ireland in 2008. The research analyses the importance of SMEs ... -
An investigation of the application of technology-based marketing strategies in top 100 companies in consumer-packaged goods industry
(Dublin Business School, 2018)Purpose - The primary objective of this research is to investigate the application of 3 major emerging technologies to enhance marketing strategies as well as to find how the ongoing convergence of traditional marketing ... -
An investigation of the factors that influence marketing decision makers in their budget allocation process
(Dublin Business School, 2014)The main purpose of this research is to identify what factors influence marketing decision-makers operating in the Financial Services and Food & Beverage industries in Ireland during the budget allocation decision-making ... -
An investigation of the impact of online word of mouth on purchase intention in the Dublin Hospitality Sector (bars and restaurants)
(Dublin Business School, 2014)The world of marketing is one that is changing. Where advertisements through TV, radio and print had been the dominant method for marketing, word of mouth has become a front runner. This paper looks specifically at the ... -
An investigation of the impact of re-targeting mobile advertising on customer’s purchase intentions – a study of the Irish Millennial Market
(Dublin Business School, 2016)“If your plans don’t include mobile, your plans are not finished.” (Wendy Clark, Coca-Cola) Mobile marketing is increasingly present on digital marketing strategies and its attractiveness to marketers has been propelled ... -
An investigation of the influence of customer perceived-value, company brand equity and loyalty/rewards programs of OEM (original equipment manufacturer) inkject supplies on consumer buying behaviour to promote purchasing of OEM supplies
(Dublin Business School, 2012)The printer supplies industry has adopted the practice of cell phone and razor blade sellers: Charge low prices for initial equipment, then make money from ongoing fees for additional needed components. Vendors sell consumer ... -
An investigation of the involvement of the line manager in the training process following the introduction of pay related performance management systems in insurance companies operating in the property casualty sector the Irish insurance market
(Dublin Business School, 2004)Much has been written regarding the changing role of line managers within organisations in relation to Human Resource Management. In particular their responsibility for the learning and development of their subordinates ... -
An investigation of the relationship between product placement and purchase intention within the luxury market
(Dublin Business School, 2013)The purpose of this dissertation is to investigate the relationship between product placement and purchase intention within the luxury market. After providing an overview of previous studies about the practice of product ... -
Investigation of the role of organisational mentors in employee career development
(Dublin Business School, 2009)The aim of this dissertation is to 'investigate the role of organisational mentors in employee career development'. This research has become necessary at this time given the recent digression from the traditional career ... -
The investigation of the strategic determinants of partner selection criteria in international joint ventures
(Dublin Business School, 2016)The main purpose of this study is to research the strategic determinants of partner selection criteria in international joint ventures, with a focus on small and medium enterprises. -
An investigation of the value of Junior-cycle post-primary school drugs education : a 'life skills' approach
(Dublin Business School, 2007)Experimentation with alcohol and drugs among Irish youth typically begins early in life, the use and misuse of these substances generally increasing with age. This study was conducted to investigate whether or not the life ... -
An investigation on brand loyality of soft drinks in Ireland
(Dublin Business School, 2013)Brand loyalty is when people choose to buy selectively one brand in a particular product category. It consists of a consumer‟s commitment to repurchase or otherwise continue using the brand and can be demonstrated by ... -
An investigation on the role of sponsorship on rugby and its brand perception on consumers-case of Vodafone, Ireland.
(Dublin Business School, 2017)The main of the research was to investigate the role of sponsorship in rugby and its brand perception on consumers. The researcher took the case study of Vodafone in Ireland because Rugby is the most popular sport of ... -
Investigation on the use of event marketing in the Irish market
(Dublin Business School, 2019)This investigation for Dublin Business School, by Sara Klai, an MBA graduate in 2019, is treating the topic of Event Marketing in the Irish Market. It is a critical analysis of primary and secondary data to answer the main ...