Browsing Masters Dissertations by Title
Now showing items 623-642 of 1133
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Influence of Pop Music on female Consumer behaviour while shopping at apparel stores in Dublin
(Dublin Business School, 2016)Despite studies that exist on in store environment affecting consumer behaviour, the findings are still contradictory on propositions related to pop music. This research is aimed at studying the influence of Pop music on ... -
The influence of Programme Management Office (PMO) in successful project delivery
(Dublin Business School, 2009)The primary objective of this study was to understand the role of PMO and examine its impact on project performance. The secondary research explores the concept, various models and functions of PMO that are established in ... -
The influence of social media on consumers during their purchase decision-making process and the implications for marketer
(Dublin Business School, 2012)Over the past decade a new form of media has arisen which due to its social features seem to have a great power of influence on consumers’ purchasing decision-making process. Today, more and more consumers use Social ... -
The influence of the online word of mouth on consumers during their purchase decision-making process in the cosmetic industry (Hair care products)
(Dublin Business School, 2016)Over the last decade, Social Media has altered the consumers’ behaviour in their daily life as a consequence the marketers as well. The Internet has not only changed the interactions between the businesses and the consumers ... -
Influencer marketing for growing sports clothing brands in Ireland
(Dublin Business School, 2020)The aim of this research project is to investigate how effective influencer marketing is for growing sports clothing brands in Ireland. The researcher used a concurrent mixed method research design, combining survey and ... -
The influences of national culture on the knowledge management process : a case study of lawyers from Australia, Germany and the Arab-speaking world
(Dublin Business School, 2013)It is well known that Knowledge Management (“KM”) is a source, if not the primary source of competitive advantage in today’s business world. It is significant that knowledge is as important for the business and its legal ... -
Information literacy competencies and schools' curricula : investigating teachers' preparedness, attitudes and understanding of information literacy in Irish education
(Dublin Business School, 2016)This dissertation has created an illustration of the extent to which IL infiltrates the Irish education system. In a threefold investigation a mapping exercise was carried out, librarians in the two main teacher training ... -
Information literacy in the context of public library business services in the Republic of Ireland
(Dublin Business School, 2020)Efforts to extend Information literacy (IL) to the business workplace is not well explored. The research aims to understand how Public Librarians working in business services in the Republic of Ireland perceive IL. The ... -
Innovation in project based organisations : a case study on a contract research organisation
(Dublin Business School, 2014)There is an increasing need for innovation throughout most industries in order to gain competitive advantage and survive international competition within the global markets (Drazin and Schoonhoven, 1996). This is especially ... -
Integrated but differential: an analysis of the preferences of marketing communication channels of consumers in Ireland
(Dublin Business School, 2018)Marketing communications are one of the most difficult but fundamentally vital components of modern marketing. With the explosion of new digital media options in the recent years, this challenge has been made even more ... -
The interaction of substance dependency and criminality among women
(Dublin Business School, 2008)The aim of this study is to examine whether or not self-esteem, demographic factors and being in prison influence a person’s dependency and involvement in prostitution. There are five hypotheses at work based on these aims. ... -
Internal marketing : analysis of theories and strategies that can be applied to reach competitive advantage and improve business performance in a telecommunication company. Case study : Digitel Corporation
(Dublin Business School, 2015)Innovation nowadays implies a lot of factors that has to be consider to go by the hand with the fast moving world and satisfy customer’s needs, that are every time more and more exigent. It is here when at the moment of ... -
International cross-border study on the potential strategic opportunities for Irish and French manufacturing SMEs to use e-procurement
(Dublin Business School, 2007)Nowadays, in our increasingly global, dynamic and competitive business environment, manufacturing SMEs need to be “born-global” and to find ways to become internationally competitive. E-procurement appears to be an effective ... -
International cross-border study on the potential strategic opportunities for Irish and French nlanufacturing SMEs to use E-procurement
(Dublin Business School, 2007)The Internet phenomenon has brought considerable opportunities for industrial firms to maximise their existing purchasing processes. Initially, this paper explores the strategic business opportunities that "eprocurement" ... -
The international expansion of tea-business in agriculture Industry
(Dublin Business School, 2015)The main objective of this research is to understand the impact of internationalization strategies and to analyze, in order to expand Tea business globally. Internationalization has consequences for every Tea brand willing ... -
Internationalisation of SME’s
(Dublin Business School, 2019)This research study was conducted in order to identify if the Small Medium Sized Enterprises needs a strategy to successfully globalise. It will guide through the literature review which represents the studies conducted ... -
The internationalisation process of small to medium enterprises in the Irish indigenous software industry
(Dublin Business School, 2003)The primary objective of this study is to explore the validity and applicability of two competing internationalisation theories; namely the 'Stage' theories and the New Venture Internationalisation (NVI) framework. The ... -
The internationalization of SMEs : the case of French SMEs in the wine Industry going to ASEAN countries
(Dublin Business School, 2013)Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most c ... -
Internet and digitalization: impacts on property management process of private individuals in France
(Dublin Business School, 2018)The aim of this paper is to investigate French female teenagers’ online self-presentation opportunities for clothing brand strategy. The problem statement relies on understanding to what extent clothing brands strategies ... -
An introductory outlook: what are the prospective and current issues with regards to accounting for cryptocurrency?
(Dublin Business School, 2018)The purpose of this thesis is to examine, scrutinize and deduce, The current issues on accounting for cryptocurrency, to obtain views of accounting and finance professionals on current issues on accounting for cryptocurrencies. ...