Browsing Masters Dissertations by Title
Now showing items 799-818 of 1133
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Neuromarketing - fundamentals and insights for advantageous advertising in a luxury watch context
(Dublin Business School, 2015)Advertising effectiveness has received attention from academic researchers in the neuromarketing field. However, the emerging character of the discipline implicates that research has been limited and many key areas remain ... -
Neuromarketing in Ireland- an investigation on millennials attitudes towards neuromarketing in the era of GDPR
(Dublin Business School, 2018)Companies and marketers are facing the increasingly difficult to study the changing consumer behavior. Ingwer (2012, p.20) affirms that “customer satisfaction is used by 90 percent of companies as a benchmark for success”, ... -
New consumers and new technologies: How manage them inside malls through marketing?
(Dublin Business School, 2019)The objective of the study conducted is to analyse how mall are integrating new factors as new consumers and new technologies in their marketing strategy. The research evaluates what are the new challenges they have to ... -
A new defence to Freud's theory of psychoses? A panorama of Freud's developing theory into the origins and mechanisms of 'The Psychoses'
(Dublin Business School, 2008)The aim of the current paper is to trace Freud's train of thought regarding his theory of 'The Psychoses' in order to gain perspective on his thinking and constructs on them in particular. The objective primarily being to ... -
A new dimension in recovery : a study examining the Inclusion of spirituality in the field of addiction
(Dublin Business School, 2007)This study examines the inclusion of a spiritual dimension in the clinical setting as it is experienced by treatment providers in a variety of clinical settings. This research explores how these individuals conceptualize ... -
The Nightmare
(Dublin Business School, 2004)Henry Fuseli was a forerunner of the artistic Romantic era; many of his works reveal his love for the grotesque, the sublime, and the fantastic. He is best remembered for The Nightmare (1781) and his fascination with the ... -
No control and no way out - an exploration of birth trauma and its effects
(Dublin Business School, 2014)Childbirth in Ireland has become a medical process over the course of the last century, in order to lower maternal and infant mortality rates, and great success has been enjoyed in this objective. However, within this era ... -
'Now that I am forever with child' : a study of the subjective experience of women in pregnancy
(Dublin Business School, 2002)In writing this thesis I have set myself the task of examining female subjectivity in pregnancy. However, it is immediately apparent that in order to see this one must first look at female subjectivity itself, and in ... -
Object detection in a video based on frame differencing using deep learning
(Dublin Business School, 2019)Earlier, security guards were employed to safeguard the people and premises. Due to advancements in technology and cheap storage cost, surveillance cameras have been installed in many public and private properties to prevent ... -
Occupational pension and scenario investment decisions for age 30-34 (Dublin, Ireland.)
(Dublin Business School, 2019)Purpose – This Research aims at simplifying terms, Schemes and simulates various investment decisions as regards to sustainability of contributions that should provide annuities after retirement. Methodology - Through the ... -
On becomings: Exploration of reasons why qualified therapists choose not to practice
(Dublin Business School, 2019)This research aims to better understand the context within which fully qualified psychotherapists, with some experience of client work, made the decision not to continue with their careers after significant effort to ... -
On Child-Analysis
(Dublin Business School, 2006)The dictionary defines a child as a young human being between birth and the beginning of puberty with an emphasis on his development based on a temporality that is linear and chronological. Child psychology, also focusing ... -
The ongoing potential of RFID as an alternative to 2D barcode in pharmaceutical industry
(Dublin Business School, 2014)Pharmaceutical industry is one of the vital industries for human health and well-being and Ireland has a very strong reputation amongst other countries by hosting a great deal of global and local pharmaceutical manufacturers ... -
Online film distribution (Movierium)
(Dublin Business School, 2021)This dissertation focuses on improving the connection between a filmmaker and the audience. It provides more accessibility and availability to streaming movies for audiences, not in the country or state of a cinema ... -
Online social networking as and advertising medium : footwear sales industry, Ireland
(Dublin Business School, 2008)This dissertation illustrates why some footwear sales companies in Ireland are resistant to using social networking advertising while some companies in the same industry are using this medium extensively to advertise their ... -
Open data and innovation: creating value for public bodies
(Dublin Business School, 2017)Open Government Data or Open Data has been a part of the mainstream political agenda for more than a decade now. Many benefits to society and business have been presented as imperatives for its adoption, many barriers ... -
Open education policies in Irish higher education and the role of librarians: review and recommendations
(Dublin Business School, 2020)This research aims to highlight the role librarians can play in OER policy, development, design, collaboration, publishing, teaching and management. This research will interview key experts, advocates, and librarians working ... -
Opportunities to manage big data efficiently and effectively
(Dublin Business School, 2014)Big data can enable part-automated decision making. By by-passing the possibility of human-error through the use of advanced algorithm, information can be found that otherwise would be hidden. Banks can use big data analytics ... -
Organisational communication: affect and relation with employee’s job satisfaction level in retail supermarkets of Ireland
(Dublin Business School, 2020)The research explored the effect and relation between internal communication, communication effectiveness, and job satisfaction in retail supermarkets in Ireland. Methodology: Data was gathered from 100 frontline employees ... -
The organisational value of implementing environmental policies and initiatives in the Irish hotel industry?
(Dublin Business School, 2014)This research sets out to examine what value can be created for Irish hotel organisations that implement environmental policies and initiatives. The research focused on both The Garryvoe Hotel and The Westin Dublin both ...