Browsing Masters Dissertations by Title
Now showing items 959-978 of 1133
-
The significance of branding in the brand choice of end users in the medical industry : a case study of the B Braun brand from an Irish perspective
(Dublin Business School, 2010)THE PROBLEM: Branding in the medical device field is a largely neglected topic for academics despite a growing industry. Moreover, though not utilised by marketers in this industry in the 20th Century, a shift towards the ... -
Significance of organisational culture and the impact of its individual elements on employee retention today
(Dublin Business School, 2020)In today’s corporate world, employee retention has become a critical challenge for business leaders. Through investigation, it is identified that there are a few business offerings including culture that impact employee ... -
Smoking Cessation: A Qualitative Investigation into the Cessation Process and Intervention Perceptions among Former Irish Smokers
(Dublin Business School, 2016)Smoking cessation, a health promoting behaviour, reduces likelihood of developing negative health consequences to which smoking is an attributed risk factor. Although cessation interventions may have empirical evidence ... -
A social customer relationship management proposal for an Irish advertisement company. The case study of Well Clever
(Dublin Business School, 2014)The following is brief abstract of my dissertation: • Purpose: The purpose of this research is to analyse the advances in the Social Customer Relationship Management area, and selectively applies the practices to the ... -
A social impact study on smoking attitudes and behaviours following smoking ban implementation in bars and restaurants
(Dublin Business School, 2004)This study applied the Theory of Planned Behaviour to the prediction of (1) intention and (2) behaviour. Seventy-eight respondents from the Financial, Construction and Medical (Public Hospital) sectors took part in this ... -
Social media for disease awareness in Brazil : pharmaceutical employees perspective
(Dublin Business School, 2015)Digital progress has affected the way companies interact and think their marketing strategies. In Brazil, social media has been demonstrated to be an effective tool to improve customer’s reach and engagement. ... -
Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust
(Dublin Business School, 2019)All over the world marketers have been talking about Social Media Micro Influencer. The idea that normal users can have an enormous impact online is not new. What is rather recent is the concept of people with smaller ... -
Social media strategies leveraging knowledge management to create new knowledge
(Dublin Business School, 2012)For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management ... -
Social network games : factors influencing players’ engagement
(Dublin Business School, 2013)The business of social network games increase incredibly in the last number of years. With a forecast growth rate of 32% in the next 12 months, it not possible to classify the social gaming sector as a niche. The industry ... -
The social outcome in Gamification applied to the Generation Y is a growth lever for French businesses
(Dublin Business School, 2016)Gamification is a new system of communication and management for businesses. A message by the game becomes a real issue for companies seeking to communicate with target increasingly volatile. Gamification is still poorly ... -
Socially responsible investment in France
(Dublin Business School, 2009)Business organisations are among the most powerful social entities in our world. Within the last decade socially responsible investment has been gaining importance across the business community. Ethical behaviour in today's ... -
Solid waste utilization- renewable energy
(Dublin Business School, 2020)The “generation of solid wastes” has been noted to increase at a high rate, which made it the requirement to manage such wastes. The process of “Waste-to-Energy” acts as a source of renewable energy, which can help to ... -
The Sources & Impact of "Lame Duck Behaviour" in Mergers and Acquisitions-Case study of a $4.16 billion acquisition in Ireland's Financial Services Sector
(Dublin Business School, 2007)Purpose: This paper's objective is to explore the sources and impacts of "Lame Duck Behaviour" ("LDB") in the context of Mergers and Acquistions, focusing particularly upon the putative effects of such behaviour on acquired ... -
The Sport Sponsorship of disabled athletes and its impact on consumers and companies
(Dublin Business School, 2015)This cross sectional study examined whether the sport sponsorship of local disabled athletes could somehow help companies to reach their business goals and improve their results, thanks to the influence this sponsorship ... -
Staff and management perception of the change management process : the case of Carphone Warehouse business integration between British and Irish operations in 2011-12
(Dublin Business School, 2013)The Carphone Warehouse, the largest independent mobile phone retailer in Europe with over 2,300 stores, is among many organisations that are looking into various ways for improvement of its economic status. The Company ... -
Staff retention strategies in a humanitarian context : the challenge of the Generation Y
(Dublin Business School, 2015)The last decade, has seen an increase in the number of humanitarian crisis in a context of ongoing economic crisis. This has also increased the demand for humanitarian workers in a labour market that is progressively ... -
Stakeholder’s perspectives on integrating sustainability in project management
(Dublin Business School, 2015)In today’s world, the way business and organisations deal with their procedure of lading their work is more project driven and moreover they are driven by sustainability goals than ever before. It is evident that for a ... -
The statements of patrons in the open learning centre in the Ilac Public Library
(Dublin Business School, 2010)The purpose of this paper is to test whether the statements of opening learning patrons in the Ilac Public Library can be used as evidence for ways in which the centre can be improved and also whether the statements provided ... -
Stock price prediction using time series models
(Dublin Business School, 2019)This Thesis titled- “Stock price forecasting using time series models” focused on the comparison of the performance of time series models to predict the stock price for 5 banks. Forecasting and stock price analysis is ... -
The strategic challenges involved in performance measurement system design. A case study from Brazil
(Dublin Business School, 2013)The research set out to highlight on strategic challenges involved in performance measurement system design in Brazil. The subject bears high relevance in the current Resource based view oriented management trends in ...