Browsing Masters Dissertations by Title
Now showing items 907-926 of 970
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UEFA financial fair play : an analysis of the effect of Premier League clubs
(Dublin Business School, 2014)In the late 1990’s it began to become apparent that whilst European football was benefitting from dramatically higher revenues, these higher revenues did not translate into profitability for clubs. Rather these revenues ... -
Undergraduate and postgraduate interactions and perceptions of an academic library’s discovery services
(Dublin Business School, 2019)Discovery services configured by Dublin Business School (DBS) library provide students with a one-stop gateway to access their catalogue and EBSCO’s Discovery Services (EDS). In order to assess the user experience they ... -
Understanding HR practices in Irish hotels and their implications for employee retention in the sector
(Dublin Business School, 2015)The research investigates the impacts of human resource practices on levels of employee retention in the Irish hotel industry context. The material gathered in this study provides an understanding of the following HR ... -
Understanding role of social media in investor reactions
(Dublin Business School, 2016)The study has been prepared to establish the effect of news from social media websites on the financial decision of investors. Taking into account the research by different researchers, the researcher has tried to establish ... -
Understanding the economic impact terrorism has on the destination decision making : Northern Irish tourists
(Dublin Business School, 2017)The aim of this study is to understand perceptions of Irish tourist with respect to tourist destinations that have faced a terrorist attack in recent years. This study focuses on Paris where terrorism incidents occurred ... -
Understanding the power of social media through an examination of participants' behaviour on French charity sports events
(Dublin Business School, 2016)The world of communication has seen tremendous changes since social media appeared about 10 years ago. When social media changed the businesses’ landscapes and communication strategies, it also changed the consumers and ... -
Understanding the role of knowledge sharing for developing employee competencies and improve internal customer service and performance a case study of Avon Crowncaps & Containers Nig. Ltd.
(Dublin Business School, 2018)Purpose: knowledge sharing has a critical role to play in an organisation as a high-performance practice to develop their knowledge resource this knowledge is usually domiciled in the employee who are the knowledge holder. ... -
"Unethical advertising through social media" -A case study investigating ethical marketing issues in fast food industry of Ireland
(Dublin Business School, 2018)Purpose of the study Previous many researches have been conducted to study the attitude of the consumer towards the unethical advertising but have failed to provide tangible results. The previous researches were focusing ... -
Uniformity of laws is more profitable than plurality of laws : a study of Nigerian banks doing business in neighbouring West African countries
(Dublin Business School, 2009)In view of the emerging new world which is convergent in nature, it has become necessary that there is in place an international system to manage the financial crises which are some of the inevitable consequences of a free ... -
The UNLV (University of Nevada, Las Vegas) African Americans undergraduate students perception of advertising spots
(Dublin Business School, 2016)When looking toward the future prospects of the African American demographic some key factors indicate a fertile economic opportunity for corporations. Their $1.03 trillion growing buying power is a target to definitely ... -
The use of activity based costing and activity based management in the shared services sector : a casse study based upon the shared services centre of Oracle EMEA
(Dublin Business School, 2001)The primary objective of this dissertation is to analyse the use of Activity Based Costing (ABC) and Activity Based Management (ABM) in the shared services sector. The author concentrates the research on a case study of ... -
The use of crowdfunding as an alternative way to finance small businesses in France
(Dublin Business School, 2014)ABSTRACT The global financial crisis of 2008 has led to a sharp decline in granting loans to businesses by financial institutions in France while the financing stage for the creation or development of a small business or ... -
The use of experiential marketing to communicate in FMCG markets
(Dublin Business School, 2009)‘Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand’, Confucius (Chinese philosopher, 551- 479 BC). This sentence was quoted by Lenderman (2006, p. 128) who says that the proverb has been ... -
The use of social media in recruitment and its impact on diversity in services companies in Ireland
(Dublin Business School, 2014)Within the last five years there has been an increase in the use of social media for recruitment purposes, with many companies and job hunters embracing it for this purpose. This dissertation aims to investigate the role ... -
Use of technology and its influence on project success. A study of e-commerce companies in Ireland
(Dublin Business School, 2013)This research dissertation examines the impact of technological tools used by project managers on the success of undertaken projects as it is little known about success of project management ... -
The usefulness of formal strategic models in small and medium size organisations: the voyage from strategic appraisal to the appropriate strategic options
(Brunel University, 1996)The theory and the case studies concerning the application of strategic models for the effectiveness of organisations usually refer to organisations of a large size. The aim of this Dissertation is to test the hypothesis ... -
User-generated beauty videos on YouTube : the effects on brand attitude and purchase decisions
(Dublin Business School, 2016)The user-generated content (UGC) constitutes the main component of the digital world. UGC is known to be an independent source of product- and brand-related information. One of the biggest sources of the UGC is the YouTube ... -
Using Design Thinking to map the Customer Journey in a South Brazilian Steakhouse
(Dublin Business School, 2016)Purpose – The purpose of this study is to identify what aspects influence the Steakhouse X Customer Journey by developing a Map of all the touchpoints and consumer behaviours during this journey of interaction between ... -
Using electronic customer relationship management (e-CRM) practices to retain business customers: a French BMW car dealership case study
(Dublin Business School, 2018)The emergence of the Internet has conducted to a large amount of possibilities for both businesses and customers since the last years. One of them is related to customer relationship management, which became “e-CRM” by ... -
Using marketing strategies to gain a sustainable competitive advantage in the womenswear retail industry, with a specific focus on the high street fashion sector in Dublin.
(Dublin Business School, 2004)In our increasingly competitive market environment, a great amount of interest has been focused on how to gain a sustainable competitive advantage. The marketing literature affirms that companies should focus on developing ...