Browsing Masters Dissertations by Author "Abreu, Renata"

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Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust

Abreu, Renata (Dublin Business School, 2019)

All over the world marketers have been talking about Social Media Micro Influencer. The idea that normal users can have an enormous impact online is not new. What is rather recent is the concept of people with smaller ...