Browsing Masters Dissertations by Author "Choudhary, Rohit"

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Analysing and comparing the impact of online and offline marketing strategies in generating customer retention and attraction- A closer study over Puma, UK

Choudhary, Rohit (Dublin Business School, 2020)

The study is conducted to understand the impact of online and offline marketing strategies in increasing consumer retention and attracting clients by evaluating the marketing strategies of PUMA. Online mode of marketing ...