Browsing Masters Dissertations by Author "De Salles Canfield, Daniel"
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Using Design Thinking to map the Customer Journey in a South Brazilian Steakhouse
De Salles Canfield, Daniel (Dublin Business School, 2016)Purpose – The purpose of this study is to identify what aspects influence the Steakhouse X Customer Journey by developing a Map of all the touchpoints and consumer behaviours during this journey of interaction between ...