Browsing Masters Dissertations by Author "De Savignac, Eleonor"

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Using marketing strategies to gain a sustainable competitive advantage in the womenswear retail industry, with a specific focus on the high street fashion sector in Dublin.

De Savignac, Eleonor (Dublin Business School, 2004)

In our increasingly competitive market environment, a great amount of interest has been focused on how to gain a sustainable competitive advantage. The marketing literature affirms that companies should focus on developing ...