Browsing Masters Dissertations by Author "Evrard, Rosyne"

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What are the factors which influence women on their loyalty to cosmetic brands?

Evrard, Rosyne (Dublin Business School, 2013)

One of the first things women would bring on a desert island is cosmetic. All women have a special relationship with their cosmetics. Cosmetics have an essential role for the wellness of women of the twenty first century, ...