Browsing Masters Dissertations by Author "Keenan, Leonora"
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An investigation into the impact of Irish fashion bloggers on the creation of brand awareness amongst women aged 18-35
Keenan, Leonora (Dublin Business School, 2015)Blogs are a relatively modern, increasingly popular phenomenon, and with the number of bloggers growing every day, it has undoubtedly become a very important vehicle for communication and expression. With blogs now being ...