Browsing Masters Dissertations by Author "Lavacry, Pascal"

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Proposition of branding strategies intended to initiate growth for the FC Nantes’ fan base by focusing on millennials living in the north-west of France

Lavacry, Pascal (Dublin Business School, 2018)

The main purpose of this research is to identify the uses and habits of the Millennials living in the north-west part of France, as a football supporter and in the context of this work as a supporter of FC Nantes. The ...