Browsing Masters Dissertations by Author "Le Marechal, Xavier"

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Look at the role of the product description on purchasing decision for electronic devices on Amazon for the youth 13-35 year old. How to influence the purchasing decision through the product description?

Le Marechal, Xavier (Dublin Business School, 2015)

Internet has changed the world of retailing by allowing the emergence of digital stores. By the past, being a competitive retailer required significant investments, but today, traditional retailers are facing high competition ...