Browsing Masters Dissertations by Author "Narayanan, Lakshmi"

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Cookies ‘n’ consent: An empirical study on the factors influencing customer attitudes towards cookie consent among internet users in EU.

Narayanan, Lakshmi (Dublin Business School, 2020)

The study aimed to understand user perception towards website cookie banners, which are mandatory under GDPR and the factors which are likely to influence their consent for accepting all cookies, to develop recommendations ...