Browsing Masters Dissertations by Author "Pankajakshan, Sujatha"
Now showing items 1-1 of 1
-
How the internet influences brand awareness : the internet's impact on small businesses' marketing communications - a Nolan Kitchens case study
Pankajakshan, Sujatha (Dublin Business School, 2009)Today, businesses operate in an increasingly competitive market that's been influenced by the digital revolution which has fragmented markets and given rise to a new generation of consumers. This means that marketers have ...