Browsing Masters Dissertations by Author "Pankajakshan, Sujatha"

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How the internet influences brand awareness : the internet's impact on small businesses' marketing communications - a Nolan Kitchens case study

Pankajakshan, Sujatha (Dublin Business School, 2009)

Today, businesses operate in an increasingly competitive market that's been influenced by the digital revolution which has fragmented markets and given rise to a new generation of consumers. This means that marketers have ...