Browsing Masters Dissertations by Author "Venkatesh, Aishwarya"
Now showing items 1-1 of 1
-
Assessing the impact of social media marketing on buying behaviour of pet owners in Ireland
Venkatesh, Aishwarya (Dublin Business School, 2020)Social media marketing is a process that allows businesses to introduce their products or services to consumers and many companies are looking out for ways to enhance the selling of goods or services. Consumer buying ...