Browsing Masters Dissertations by Author "Vieira Da Silva, Laura"

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Using electronic customer relationship management (e-CRM) practices to retain business customers: a French BMW car dealership case study

Vieira Da Silva, Laura (Dublin Business School, 2018)

The emergence of the Internet has conducted to a large amount of possibilities for both businesses and customers since the last years. One of them is related to customer relationship management, which became “e-CRM” by ...