Browsing Masters Dissertations by Author "Yeager, Andrea"

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‘Your trip or mine?’ : a study examining hotel guests' expectations and perceptions in conjunction with user-generated websites

Yeager, Andrea (Dublin Business School, 2009)

The presence and significance of online marketing in the services industry has become increasingly critical specifically with the emergence of user-generated websites like TripAdvisor, Expedia and FlyerTalk. Research in ...