Browsing Masters Dissertations by Author "Yick, Sin Ting"
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Word-of-mouth effect on book sales and opinion leadership in international book market
Yick, Sin Ting (Dublin Business School / University of Wales, 2007)Jeffrey Bezos, Amazon's Founder and Chief Executive Officer felt that follow-through on customer service was more important in the digital world than in the traditional retail world, because of the increased impact of ...