Browsing Masters Dissertations by Subject "Industrial marketing"
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Digital advertising with focus on the B2B market with particular reference to social media advertising, digital ad channels which will give the best outcome for KMU audit, a Swiss company in 2018. The outcomes may be of benefit to other B2B companies. (Dublin Business School, 2018)Purpose B2B companies have difficulty ascertaining the best online advertising tactics in 2018. The purpose of this dissertation is to identify the most effective, efficient online channels and formats for KMU audit a ...