Browsing by Supervisor
Now showing items 1-16 of 16
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Consumer Attitude towards celebrity endorsements on Social Media
(Dublin Business School, 2014)Since the inception of social media, it has been widely adopted by users of various demographics around the globe. Celebrities are among those that have adopted social media as a means of communicating and interacting with ... -
Consumer behaviour towards smartphone industry in Indian market
(Dublin Business School, 2014)The behaviour of consumers toward smartphone is increasingly as a focus of marketing research. In particular, consumer’s behaviour in smartphone industry, from adoption motivation to post-usage behaviour it has become a ... -
Consumers' attitude towards mobile advertising in Ireland
(Dublin Business School, 2013)The high penetration of mobile devices in recent years along with the ubiquity of mobile technology has created a unique opportunity for marketers to engage with their customers. The ability to advertise goods and services ... -
Customer perception of service quality in the Irish childcare providers : a case study of Fife childcare
(Dublin Business School, 2013)The research investigates the customers’ (parents’) perception of service quality in the Irish childcare context, where new research could contribute theoretical value. The conducted research explored key quality perception ... -
The effect of the servicescape on customers' behavioural intentions in Dublin cinemas
(Dublin Business School, 2009)Purpose: The purpose of this research is to examine the effect of the servicescape on customers' behavioural intentions in Dublin Cinemas in a more comprehensive way because there have been various works which have emphasized ... -
Facebook and Twitter influence on the buying decision process of online clothes shopping
(Dublin Business School, 2012)Social media are taking an important place on the daily basis of a significant amount of people around the world, today Facebook range with 1billion of users, also the online devices are taking a big place on consumer lives ... -
Factors influencing brand choice and consumption behavors : a study on Irish juice market
(Dublin Business School, 2014)The Irish Juice Market is one of the rapidly expanding sectors in size and volume. A lot of multinational beverage giants have ventured into the fruit juice business as it has shown potential since the last 10 years. This ... -
Health claims on organic nutrition - are organic consumers receptive to health claims on organic nutrition?
(Dublin Business School, 2014)The German food market changed tremendously as the population increasingly seeks for healthy and fair traded nutrition in comparison to the past years when pricing was one of the decisive attributes. This fact causes the ... -
The implicit versus the explicit attitude of brand
(Dublin Business School, 2013)The main purpose of this study was to investigate if the decision making process is an automatic or deliberate practice through the theory of the implicit and explicit attitude. The rationale of this research was to underline ... -
The influence of content generation on brand attitude and purchase intention within visual social media
(Dublin Business School, 2014)The advent and adoption of social media networking sites have radically altered the creation and dissemination of marketing messages within the online marketplace. Consumers are being empowered within these social media ... -
Managing service promises in an organisation : a study of communication gap between the salespersons and customers in relation to sales of BMW cars in the context of Bird Automotive
(Dublin Business School, 2009)The purpose of this study was to find out the reason behind the declined sales of BMW cars in context to Bird Automotive. The secondary and primary research methods were adopted to carry out the research. The secondary ... -
Marketing mix and consumer behaviour in Avon in the Slovakian market
(Dublin Business School, 2009)The successful running of every company is based on the knowledge in Marketing. Consumers have more choice than ever and are increasingly faced with complex decisions when selecting their daily beauty regimen. The technologies ... -
Quality of service and product as the main factors influencing customers' satisfaction in the clothing retailing industry in Ireland - case study of Zara Plc
(Dublin Business School, 2013)This study intends to rank the dimensions and identify the best predictors of overall service and product quality and customer satisfaction resulting from both. To achieve this, a theoretical and empirical study was ... -
A study of Irish consumers' attitudes towards alcohol brand sponsorship
(Dublin Business School, 2009)Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ... -
A study of the relationship between employee training on customer care and customer satisfaction
(Dublin Business School, 2009)The purpose of this research is through primary and secondary research supermarket industry in Ireland, to investigate the customers' view and employees' view, analyse the level of customer satisfaction that based on Kano's ... -
What is the customer's knowledge of the 'consumer proctection code 2012' and do they have a clear understanding of their current health insurance policy
(Dublin Business School, 2013)Gaps exist between what customers expect and understand from their health insurance policy and what the Consumer Protection Code 2012 legislation requires them to understand. The following dissertation review seeks to ...