Now showing items 1-2 of 2

    • Product placement is the new black 

      Seydoux, Paul (Dublin Business School, 2019)
      Advertising is everywhere even in a movie theatre. Product placement is becoming the new black. Its success is because of the fact that it changes from traditional advertisements and this permit to reach more and more ...
    • A study of channels of communication in the field of After-sales service 

      Laboureau, Léa (Dublin Business School, 2019)
      Purpose : The purpose of this research is to study how consumers use and perceived channels of communication in the context of after-sales service, especially when they want to express a complaint. Methodology/Approach: ...