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An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
Effectiveness & scope of cross-selling and co-branding among the consumers & the organizations
(Dublin Business School, 2013)The aim of this study is to find out the consumer’s interests towards cross-selling and co-branding strategy and also its effectiveness for the organizations. The study investigates various group of people in Ireland about ... -
An investigation into the current differences in fashion consumer behaviour between men and women
(Dublin Business School, 2006)Today, the roles are changing and the differences among genders in the new generations are gentler. It is said that nowadays, young men are much more fashion aware than before, but to what extent are they really fashion ... -
The effect of the servicescape on customers' behavioural intentions in Dublin cinemas
(Dublin Business School, 2009)Purpose: The purpose of this research is to examine the effect of the servicescape on customers' behavioural intentions in Dublin Cinemas in a more comprehensive way because there have been various works which have emphasized ... -
Age as an influencing factor for service recovery and compensation in the German public transportation sector
(Dublin Business School, 2013)The purpose of this thesis is to evaluate and analyse the attitude and behaviour of consumers of a certain age group towards service failures, service recovery and the elements that are included during the recovery process, ... -
Pro-environmental issues for businesses today; the marketing influence on greener buyer behaviour inside modern societies.
(Dublin Business School, 2013)Environmental causes represent today a mainstream topic. Protect the Earth and develop citizen or societal actions are surprisingly entering business affairs. Consequently, eco-friendly products are flourishing on stores ... -
Post purchase cognitive dissonance in young European fashion clothing consumers.
(Dublin Business School, 2009)The aim of the research is to find out whether young European youngsters in the age group 18-27 years working in a multinational company in Dublin, experience cognitive dissonance after purchase of fashion clothing like ... -
Applying the SERVQUAL model to describe the satisfaction of the Aviva company’s employees in Dublin, Ireland, regarding to the canteen service quality in their workplace
(Dublin Business School, 2014)Doing business in today’s economy is going further than simply setting prices and quantities, in fact, in many products and services categories, service quality and customer satisfaction have become extremely important for ... -
Factors influencing brand choice and consumption behavors : a study on Irish juice market
(Dublin Business School, 2014)The Irish Juice Market is one of the rapidly expanding sectors in size and volume. A lot of multinational beverage giants have ventured into the fruit juice business as it has shown potential since the last 10 years. This ... -
Emerging issues in French grocery sector. Actual customers’ perceptions and motivations toward private label and manufacturer brands
(Dublin Business School, 2013)Retail brands have become a strategic feature of the grocery industry. Appearance of private label on the grocery market generates new challenges for national brands and changes consumption patterns of consumers. The ...