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An in depth study of in-app location-based advertising of Generation Y in Germany
(Dublin Business School, 2014)New technical developments and outstanding innovations improve not only people’s lives but also marketer’s goal to contact target groups more precisely. In-app location-based advertising (LBA) is one of those inventions. ... -
The identification of entry strategies adopted by manufacturers in China to enter the personal computer market in Ireland
(Dublin Business School, 2008)There is an interesting phenomenon. Although China is the largest base for producing and processing computer products in the world, only a few Chinese indigenous computer manufacturers use their own brand to enter the ... -
Consumers' attitude towards mobile advertising in Ireland
(Dublin Business School, 2013)The high penetration of mobile devices in recent years along with the ubiquity of mobile technology has created a unique opportunity for marketers to engage with their customers. The ability to advertise goods and services ... -
Understanding role of social media in investor reactions
(Dublin Business School, 2016)The study has been prepared to establish the effect of news from social media websites on the financial decision of investors. Taking into account the research by different researchers, the researcher has tried to establish ... -
The promotion of pop music in France : the use of social media
(Dublin Business School, 2015)The problem: the aim of this research was to discover if social media were the new way to promote pop music in France. In order to examine this, this research tended to highlight the main changes that occurred in certain ... -
Electronic media and women consumers in the French fashion market
(Dublin Business School, 2013)Women’ fashion magazines have been described by Saner (2010) as one of the most resilient print media in the market; with a large number of titles and a strong popularity. Indeed, 450 million of fashion magazines were sold ... -
Case study of the use of social media facilities provided by the Dublin Business School Library by students of the Dublin Business School
(Dublin Business School, 2013)There has been a lot of research done on Web 2.0 technologies and social media facilities in academic libraries. Social media like Facebook, Twitter, blogs and instant messaging (IM) offer a lot of scope for librarians to ... -
Digital marketing in the Irish construction industry
(Dublin Business School, 2016)The Irish construction industry has long been recognised as one of the main driving forces behind the Irish economy. The modern construction business is challenged with competing in this sometimes harsh, fragmented sector. ... -
Business success and sustainability of major US social network companies : a comparison between Facebook, Twitter, LinkedIn and Google
(Dublin Business School, 2014)Since the late 90’s, the development of new technologies as well as the establishment of Web 2.0 have permitted the emergence of social media such as social network sites. In recent years the growing popularity of Twitter, ... -
The use of social media in recruitment and its impact on diversity in services companies in Ireland
(Dublin Business School, 2014)Within the last five years there has been an increase in the use of social media for recruitment purposes, with many companies and job hunters embracing it for this purpose. This dissertation aims to investigate the role ...