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An in depth study of in-app location-based advertising of Generation Y in Germany
(Dublin Business School, 2014)New technical developments and outstanding innovations improve not only people’s lives but also marketer’s goal to contact target groups more precisely. In-app location-based advertising (LBA) is one of those inventions. ... -
An investigation into building a strong employer brand for fast growing internet companies.
(Dublin Business School, 2013)The purpose of this research is to investigate the criteria which are needed to build a strong employer brand for companies in the fast growing Internet industry in the Netherlands, so talented employees can be attracted. ... -
Effectiveness & scope of cross-selling and co-branding among the consumers & the organizations
(Dublin Business School, 2013)The aim of this study is to find out the consumer’s interests towards cross-selling and co-branding strategy and also its effectiveness for the organizations. The study investigates various group of people in Ireland about ... -
Age as an influencing factor for service recovery and compensation in the German public transportation sector
(Dublin Business School, 2013)The purpose of this thesis is to evaluate and analyse the attitude and behaviour of consumers of a certain age group towards service failures, service recovery and the elements that are included during the recovery process, ... -
Pro-environmental issues for businesses today; the marketing influence on greener buyer behaviour inside modern societies.
(Dublin Business School, 2013)Environmental causes represent today a mainstream topic. Protect the Earth and develop citizen or societal actions are surprisingly entering business affairs. Consequently, eco-friendly products are flourishing on stores ... -
Understanding role of social media in investor reactions
(Dublin Business School, 2016)The study has been prepared to establish the effect of news from social media websites on the financial decision of investors. Taking into account the research by different researchers, the researcher has tried to establish ... -
Marketing rural tourism - an analysis of the development and adoption of marketing strategies by small, family owned, peripheral, rural-tourism businesses
(Dublin Business School, 2014)This thesis investigates the place-based adoption of marketing philosophies by small, family owned rural tourism business in South West Mayo. It provides insights into the motivations of the owner/ managers, their understanding ... -
French families in the tourism industry : the influence of social media and internet on their information search behaviour and their decision-making criteria
(Dublin Business School, 2015)The consumers’ behaviour is in permanent change, it especially has changed very fast in the tourism industry with the growing influence of internet and social media. Many French tourism companies have suffered from the ... -
The promotion of pop music in France : the use of social media
(Dublin Business School, 2015)The problem: the aim of this research was to discover if social media were the new way to promote pop music in France. In order to examine this, this research tended to highlight the main changes that occurred in certain ... -
Electronic media and women consumers in the French fashion market
(Dublin Business School, 2013)Women’ fashion magazines have been described by Saner (2010) as one of the most resilient print media in the market; with a large number of titles and a strong popularity. Indeed, 450 million of fashion magazines were sold ...