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Preventing substance use and misuse among young adults
(Dublin Business School, 2009)The purpose of this research was to identify effective ways of eliminating or reducing addiction problems among young adults in Ireland through examining the effects of various risk factors, including cross-cultural ... -
An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
The effect of the servicescape on customers' behavioural intentions in Dublin cinemas
(Dublin Business School, 2009)Purpose: The purpose of this research is to examine the effect of the servicescape on customers' behavioural intentions in Dublin Cinemas in a more comprehensive way because there have been various works which have emphasized ... -
Post purchase cognitive dissonance in young European fashion clothing consumers.
(Dublin Business School, 2009)The aim of the research is to find out whether young European youngsters in the age group 18-27 years working in a multinational company in Dublin, experience cognitive dissonance after purchase of fashion clothing like ... -
Repetitive self-harm : viewing self-harm repetition as an addicitve behaviour
(Dublin Business School, 2009)Objectives: Within an Irish context the field of health care may benefit from changing the present views which surround self-harm behaviours. By viewing self-harming behaviours as an addictive behaviour it may place emphasis ... -
Work place job satisfaction with fast food industry's employees within Dublin city centre : an examination of fast food employee's perceptions or experiences
(Dublin Business School, 2009)There has been much research carried out into the topic of labour turnover over many years. Staffs who are satisfied are more likely to stay working for a business. Research has also shown that there can be many reasons ... -
‘Your trip or mine?’ : a study examining hotel guests' expectations and perceptions in conjunction with user-generated websites
(Dublin Business School, 2009)The presence and significance of online marketing in the services industry has become increasingly critical specifically with the emergence of user-generated websites like TripAdvisor, Expedia and FlyerTalk. Research in ... -
An investigation into the influence of market liberalization on the Nigerian telecommunication industry
(Dublin Business School, 2009)With the objective of adding value to the existing body of literature on the achievement of competitive advantage in the increasingly competitive business environment, this article investigates the impact of market ... -
How can charities increase their share of donation? Toward new ways of raising funds
(Dublin Business School, 2009)The purpose of this dissertation is to assess the relevance of alternative forms of donation in order for charities to increase, or at least to secure, their share of donation. This has been achieved through a broad ... -
Perception of franchising in Ireland
(Dublin Business School, 2009)Business format franchising is a method of business development, which is widely used in order to enable businesses to expand rapidly. In recent years, franchising has grown in the world and has become a popular way of ...