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An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
An investigation into the current differences in fashion consumer behaviour between men and women
(Dublin Business School, 2006)Today, the roles are changing and the differences among genders in the new generations are gentler. It is said that nowadays, young men are much more fashion aware than before, but to what extent are they really fashion ... -
The effect of the servicescape on customers' behavioural intentions in Dublin cinemas
(Dublin Business School, 2009)Purpose: The purpose of this research is to examine the effect of the servicescape on customers' behavioural intentions in Dublin Cinemas in a more comprehensive way because there have been various works which have emphasized ... -
Post purchase cognitive dissonance in young European fashion clothing consumers.
(Dublin Business School, 2009)The aim of the research is to find out whether young European youngsters in the age group 18-27 years working in a multinational company in Dublin, experience cognitive dissonance after purchase of fashion clothing like ... -
Harmony in the international recorded music industry? how digital technologies are impacting consumers and other key players in the marketplace
(Dublin Business School, 2008)As with many of the other industries in the media and entertainment sector of the modern global economy, the international recorded music industry has been, and is still, experiencing a major re-structuring in the wake ... -
Consumer web-search behaviour in the Irish airline industry
(Dublin Institute of Technology, 2004)Web Usability is highlighted as a key factor likely to affect web search and subsequent buying behaviour. In fact it has been claimed 'usability is a prerequisite for e-commerce success' (Nielsen et al 2001). The main ... -
A study of VOIP technology getting preference over international calling cards
(Dublin Business School, 2009)In this globalised world where population is at the rise and there is always a need seen in terms of effective communication systems, technologies are becoming increasingly obsolete. This is predominantly for the reason ... -
Drivers of consumer behaviour, consumption and loyalty in the Irish grocery retailing industry
(Dublin Business School, 2009)Purpose - The aim of this paper is to identify and analyse the current issues in the Irish Supermarket Industry that are affecting customer loyalty, buyer behaviour and consumption. Design/Methodology/Approach - Research ... -
Promotional shopping : a case study of Irish grocery shopping environment (with reference to Tesco Dundrum)
(Dublin Business School, 2007)Over the last decade, organisations have started changing methods of their grocery business. Everyday companies are trying to create innovative technique to attract consumers and to retain them for a longer period. In the ... -
The impact of consumer behaviour on marketing strategies of international supermarkets in China
(Dublin Business School, 2008)The purpose of this study is to reveal the impact of consumer behaviour on marketing strategies of international supermarkets in China. International supermarkets were introduced in China and they have evolved in the past ...