• Login
    Search 
    •   DBS eSource Home
    • Masters Dissertations
    • Search
    •   DBS eSource Home
    • Masters Dissertations
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 11-20 of 21

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    • Marketing mix and consumer behaviour in Avon in the Slovakian market 

      Hanesova, Lucia (Dublin Business School, 2009)
      The successful running of every company is based on the knowledge in Marketing. Consumers have more choice than ever and are increasingly faced with complex decisions when selecting their daily beauty regimen. The technologies ...
    • Honesty and modesty in advertising 

      Murphy, Niall (Dublin Business School, 2007)
      ‘Brands are claiming, over-claiming and laddering themselves into a morass of sameness, disbelief and confusion, but moreover a sea of distrust and this is a worrying place to be’ (Listone, 2005). This study begins with ...
    • Creativity in advertising : does the use of threat appeal pay ? 

      Goerst, Isabelle (Dublin Business School, 2009)
      This dissertation begins with the study of the actual customer's behaviours toward advertising. The purpose of the research is to seek how the customers react toward ads using the threat appeal. In a first phase of her ...
    • A comparison of consumer behaviour in the electric bicycle industry between China and Ireland 

      Wang, Lei (Dublin Business School, 2008)
      In the international marketing, there are a number of scholars who try to refute the argument about the homogenization of consumer behavior across countries. The purpose of this study attempts to reveal if the consumer ...
    • Customer loyalty and customer retention in services industry with a specific focus on the restaurant industry 

      Schaeffer, Emilie (Dublin Business School, 2007)
      Motivation: A lot of restaurant guess that service loyalty is important for future business growth but most of the time managers know neither ins and outs from customer loyalty nor the marketing strategy to set up to reach ...
    • Behavioural change of online customers in the context of internet fraud 

      Wishard, Rahul (Dublin Business School, 2008)
      The explosive growth of the Internet as a medium for commerce over the last decade has opened up a new research area, and it has become imperative to study how customers perceive the Internet as a channel to buy and make ...
    • The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines 

      Gopinath, Dinu (Dublin Business School, 2009)
      Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ...
    • Effects of mobile telecommunications service quality attributes on the young adults' loyalty to the mobile networks in Ireland 

      Odeh, Grace (Dublin Business School, 2009)
      The mobile telecommunications industry in Ireland is a mature industry and it has basically not been looked upon as to what attributes of service quality in mobile telecommunications affects a vital proportion, the young ...
    • Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared 

      Tong, Xiang Xue (Dublin Business School, 2008)
      Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ...
    • A study of non conversion of customer footfall at Marks & Spencer's (Mary St. Dublin) 

      Balakrishnan, R (Dublin Business School, 2007)
      Retailing in Dublin is now one of the most competitive industries. The city along with other parts of the country has witnessed unprecedented growth over the last decade. With rising income and a rise in general standard ...
    • 1
    • 2
    • 3

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CommunityBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Discover

    AuthorBalakrishnan, R (1)Cassidy, Keith (1)Goerst, Isabelle (1)Gopinath, Dinu (1)Hanesova, Lucia (1)James, Arun George (1)John, Jerin (1)Lavelle, Emma (1)Lydon, Bernie (1)Murat, Francois (1)... View MoreSubject
    Consumer behavior (21)
    Retail trade (8)Marketing (4)Marketing research (3)Advertising (2)Digital media (2)Strategic planning (2)Telecommunication (2)Total quality management (2)Export marketing (1)... View MoreDate Issued2009 (9)2008 (5)2007 (4)2004 (1)2005 (1)2006 (1)

    DSpace software copyright © 2002-2021  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV