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Now showing items 11-20 of 21
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Marketing mix and consumer behaviour in Avon in the Slovakian market
(Dublin Business School, 2009)The successful running of every company is based on the knowledge in Marketing. Consumers have more choice than ever and are increasingly faced with complex decisions when selecting their daily beauty regimen. The technologies ... -
Honesty and modesty in advertising
(Dublin Business School, 2007)‘Brands are claiming, over-claiming and laddering themselves into a morass of sameness, disbelief and confusion, but moreover a sea of distrust and this is a worrying place to be’ (Listone, 2005). This study begins with ... -
Creativity in advertising : does the use of threat appeal pay ?
(Dublin Business School, 2009)This dissertation begins with the study of the actual customer's behaviours toward advertising. The purpose of the research is to seek how the customers react toward ads using the threat appeal. In a first phase of her ... -
A comparison of consumer behaviour in the electric bicycle industry between China and Ireland
(Dublin Business School, 2008)In the international marketing, there are a number of scholars who try to refute the argument about the homogenization of consumer behavior across countries. The purpose of this study attempts to reveal if the consumer ... -
Customer loyalty and customer retention in services industry with a specific focus on the restaurant industry
(Dublin Business School, 2007)Motivation: A lot of restaurant guess that service loyalty is important for future business growth but most of the time managers know neither ins and outs from customer loyalty nor the marketing strategy to set up to reach ... -
Behavioural change of online customers in the context of internet fraud
(Dublin Business School, 2008)The explosive growth of the Internet as a medium for commerce over the last decade has opened up a new research area, and it has become imperative to study how customers perceive the Internet as a channel to buy and make ... -
The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines
(Dublin Business School, 2009)Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ... -
Effects of mobile telecommunications service quality attributes on the young adults' loyalty to the mobile networks in Ireland
(Dublin Business School, 2009)The mobile telecommunications industry in Ireland is a mature industry and it has basically not been looked upon as to what attributes of service quality in mobile telecommunications affects a vital proportion, the young ... -
Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared
(Dublin Business School, 2008)Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ... -
A study of non conversion of customer footfall at Marks & Spencer's (Mary St. Dublin)
(Dublin Business School, 2007)Retailing in Dublin is now one of the most competitive industries. The city along with other parts of the country has witnessed unprecedented growth over the last decade. With rising income and a rise in general standard ...