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    • Do Irish companies think that becoming certified to ISO 9001 is beneficial? 

      Healy, Graham (Dublin Business School, 2009)
      The adoption of the ISO 9001 Total quality management Systems Standard has proven to be very popular amongst Irish companies, yet to date little research has been undertaken that can indicate how improvements in business ...
    • The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines 

      Gopinath, Dinu (Dublin Business School, 2009)
      Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ...
    • Effects of mobile telecommunications service quality attributes on the young adults' loyalty to the mobile networks in Ireland 

      Odeh, Grace (Dublin Business School, 2009)
      The mobile telecommunications industry in Ireland is a mature industry and it has basically not been looked upon as to what attributes of service quality in mobile telecommunications affects a vital proportion, the young ...
    • The use of experiential marketing to communicate in FMCG markets 

      Philiponet, Elodie (Dublin Business School, 2009)
      ‘Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand’, Confucius (Chinese philosopher, 551- 479 BC). This sentence was quoted by Lenderman (2006, p. 128) who says that the proverb has been ...
    • Investigation of the role of organisational mentors in employee career development 

      Mideno-Bayagbon, Christie (Dublin Business School, 2009)
      The aim of this dissertation is to 'investigate the role of organisational mentors in employee career development'. This research has become necessary at this time given the recent digression from the traditional career ...
    • Effectiveness of strategic marketing of banking products in Nigeria : a case study of the United Bank for Africa 

      Olowe, Adesanjo (Dublin Business School, 2009)
      The research study is an investigation into the effectiveness of strategic marketing of banking products in Nigeria. The major goal of the study is to evaluate the effectiveness of the strategic marketing techniques currently ...
    • A study of Irish consumers' attitudes towards alcohol brand sponsorship 

      Bezawada, Sai Ratnakar (Dublin Business School, 2009)
      Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ...
    • Psychological employee's retention within an Irish security industry 

      Warwick, Brunks Mtolo (Dublin Business School, 2009)
      The high turnover rate of employee in the Irish security industry, the training involved in the profession and the legislation implied, the main objective of the association embedded to all trading companies, addressing ...
    • How the internet influences brand awareness : the internet's impact on small businesses' marketing communications - a Nolan Kitchens case study 

      Pankajakshan, Sujatha (Dublin Business School, 2009)
      Today, businesses operate in an increasingly competitive market that's been influenced by the digital revolution which has fragmented markets and given rise to a new generation of consumers. This means that marketers have ...
    • Managing service promises in an organisation : a study of communication gap between the salespersons and customers in relation to sales of BMW cars in the context of Bird Automotive 

      Singh Bhambra, Vaibhav (Dublin Business School, 2009)
      The purpose of this study was to find out the reason behind the declined sales of BMW cars in context to Bird Automotive. The secondary and primary research methods were adopted to carry out the research. The secondary ...
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    AuthorAbey, James Joseph (1)Arnaud, Georg (1)Bartley, Mary (1)Bezawada, Sai Ratnakar (1)Boland, Jackie (1)Brophy, Megan (1)Cassidy, Keith (1)Chang, Di (1)Fitzpatrick, Gavin (1)Goerst, Isabelle (1)... View MoreSubjectConsumer behavior (9)Marketing (9)Substance abuse (8)Management (7)Personnel management (6)Social problems (6)Industrial relations (5)Retail trade (4)Strategic planning (4)Total quality management (4)... View MoreDate Issued
    2009 (47)

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