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How can charities increase their share of donation? Toward new ways of raising funds
(Dublin Business School, 2009)The purpose of this dissertation is to assess the relevance of alternative forms of donation in order for charities to increase, or at least to secure, their share of donation. This has been achieved through a broad ... -
A study of VOIP technology getting preference over international calling cards
(Dublin Business School, 2009)In this globalised world where population is at the rise and there is always a need seen in terms of effective communication systems, technologies are becoming increasingly obsolete. This is predominantly for the reason ... -
Popularity of brand communities among Generation Y
(Dublin Business School, 2009)The purpose of this dissertation is to analyse the popularity of brand communities among Generation Y. The researcher firstly deeply defines, through a critical literature review, the main concepts of this dissertation ... -
Marketing mix and consumer behaviour in Avon in the Slovakian market
(Dublin Business School, 2009)The successful running of every company is based on the knowledge in Marketing. Consumers have more choice than ever and are increasingly faced with complex decisions when selecting their daily beauty regimen. The technologies ... -
The use of experiential marketing to communicate in FMCG markets
(Dublin Business School, 2009)‘Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand’, Confucius (Chinese philosopher, 551- 479 BC). This sentence was quoted by Lenderman (2006, p. 128) who says that the proverb has been ... -
Effectiveness of strategic marketing of banking products in Nigeria : a case study of the United Bank for Africa
(Dublin Business School, 2009)The research study is an investigation into the effectiveness of strategic marketing of banking products in Nigeria. The major goal of the study is to evaluate the effectiveness of the strategic marketing techniques currently ... -
A study of Irish consumers' attitudes towards alcohol brand sponsorship
(Dublin Business School, 2009)Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ... -
Managing service promises in an organisation : a study of communication gap between the salespersons and customers in relation to sales of BMW cars in the context of Bird Automotive
(Dublin Business School, 2009)The purpose of this study was to find out the reason behind the declined sales of BMW cars in context to Bird Automotive. The secondary and primary research methods were adopted to carry out the research. The secondary ... -
The role of internal branding as a key component of ATR brand
(Dublin Business School, 2009)Aeronautical firms such as ATR (Avion de Transport Regional) have to benefit from strong brand image as an aircraft represents an implicate decision process. Thus, ATR was asking itself how improving its brand image. So, ...