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Promotional shopping : a case study of Irish grocery shopping environment (with reference to Tesco Dundrum)
(Dublin Business School, 2007)Over the last decade, organisations have started changing methods of their grocery business. Everyday companies are trying to create innovative technique to attract consumers and to retain them for a longer period. In the ... -
Honesty and modesty in advertising
(Dublin Business School, 2007)‘Brands are claiming, over-claiming and laddering themselves into a morass of sameness, disbelief and confusion, but moreover a sea of distrust and this is a worrying place to be’ (Listone, 2005). This study begins with ... -
Customer loyalty and customer retention in services industry with a specific focus on the restaurant industry
(Dublin Business School, 2007)Motivation: A lot of restaurant guess that service loyalty is important for future business growth but most of the time managers know neither ins and outs from customer loyalty nor the marketing strategy to set up to reach ... -
A study of non conversion of customer footfall at Marks & Spencer's (Mary St. Dublin)
(Dublin Business School, 2007)Retailing in Dublin is now one of the most competitive industries. The city along with other parts of the country has witnessed unprecedented growth over the last decade. With rising income and a rise in general standard ...