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An investigation into the current differences in fashion consumer behaviour between men and women
(Dublin Business School, 2006)Today, the roles are changing and the differences among genders in the new generations are gentler. It is said that nowadays, young men are much more fashion aware than before, but to what extent are they really fashion ... -
Drivers of consumer behaviour, consumption and loyalty in the Irish grocery retailing industry
(Dublin Business School, 2009)Purpose - The aim of this paper is to identify and analyse the current issues in the Irish Supermarket Industry that are affecting customer loyalty, buyer behaviour and consumption. Design/Methodology/Approach - Research ... -
Promotional shopping : a case study of Irish grocery shopping environment (with reference to Tesco Dundrum)
(Dublin Business School, 2007)Over the last decade, organisations have started changing methods of their grocery business. Everyday companies are trying to create innovative technique to attract consumers and to retain them for a longer period. In the ... -
The impact of consumer behaviour on marketing strategies of international supermarkets in China
(Dublin Business School, 2008)The purpose of this study is to reveal the impact of consumer behaviour on marketing strategies of international supermarkets in China. International supermarkets were introduced in China and they have evolved in the past ... -
Behavioural change of online customers in the context of internet fraud
(Dublin Business School, 2008)The explosive growth of the Internet as a medium for commerce over the last decade has opened up a new research area, and it has become imperative to study how customers perceive the Internet as a channel to buy and make ... -
The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines
(Dublin Business School, 2009)Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ... -
Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared
(Dublin Business School, 2008)Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ... -
A study of non conversion of customer footfall at Marks & Spencer's (Mary St. Dublin)
(Dublin Business School, 2007)Retailing in Dublin is now one of the most competitive industries. The city along with other parts of the country has witnessed unprecedented growth over the last decade. With rising income and a rise in general standard ...