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The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines
(Dublin Business School, 2009)Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ... -
Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared
(Dublin Business School, 2008)Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ...