• Login
    Search 
    •   DBS eSource Home
    • Masters Dissertations
    • Search
    •   DBS eSource Home
    • Masters Dissertations
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-2 of 2

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    • The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines 

      Gopinath, Dinu (Dublin Business School, 2009)
      Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ...
    • Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared 

      Tong, Xiang Xue (Dublin Business School, 2008)
      Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ...

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CommunityBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Discover

    AuthorGopinath, Dinu (1)Tong, Xiang Xue (1)Subject
    Consumer behavior (2)
    Retail trade (2)
    Strategic planning (2)
    ... View MoreDate Issued2008 (1)2009 (1)

    DSpace software copyright © 2002-2021  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV