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The effect of the servicescape on customers' behavioural intentions in Dublin cinemas
(Dublin Business School, 2009)Purpose: The purpose of this research is to examine the effect of the servicescape on customers' behavioural intentions in Dublin Cinemas in a more comprehensive way because there have been various works which have emphasized ... -
Effects of mobile telecommunications service quality attributes on the young adults' loyalty to the mobile networks in Ireland
(Dublin Business School, 2009)The mobile telecommunications industry in Ireland is a mature industry and it has basically not been looked upon as to what attributes of service quality in mobile telecommunications affects a vital proportion, the young ...