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    • Using marketing strategies to gain a sustainable competitive advantage in the womenswear retail industry, with a specific focus on the high street fashion sector in Dublin. 

      De Savignac, Eleonor (Dublin Business School, 2004)
      In our increasingly competitive market environment, a great amount of interest has been focused on how to gain a sustainable competitive advantage. The marketing literature affirms that companies should focus on developing ...

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    Author
    De Savignac, Eleonor (1)
    Subject
    Strategic planning (1)
    ... View MoreDate Issued2004 (1)

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