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    • The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines 

      Gopinath, Dinu (Dublin Business School, 2009)
      Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ...

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    Author
    Gopinath, Dinu (1)
    SubjectConsumer behavior (1)Retail trade (1)
    Strategic planning (1)
    ... View MoreDate Issued2009 (1)

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