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An examination of the market entry mode decision of Japanese firms in China
(Portobello College, 2008)Research on market entry decision making indicates that this decision is one of the most important that can be made by the organization. Market entry will impact every facet of the organization's foreign operation. Even ... -
The crucial factors of international market entry strategy in Irish SMEs
(Portobello College, 2007)Market Entry Strategy has been discussed for many years. Different researchers from different prospective found different theories. Factors, which Influence market entry strategy, became the major issue affecting company ... -
Investigating merger strategy as a means of entry to the Chinese life insurance sector
(Portobello College, 2006)Since China's entry into the World Trade Organization, the Chinese Insurance Industry has opened up; various issues have emerged, including with respect to the regulatory framework, structuring options, recent regulatory ...