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Investigating the attractiveness of Ireland for the Chinese tourist
(Dublin Business School, 2008)Through this dissertation the author will be analyzing the Chinese tourist market in relation to those coming to Ireland and finding out what are the attractions of Ireland for the Chinese tourist. The author hopes that ... -
The impact of joint ventures between domestic and foreign operators in the international hotel industry in China
(Dublin Business School, 2007)A joint venture is a type of business relationship consisting of at least two parts, and each party to the business relationship will have some rights with respect to business decisions, and each party will share both risk ... -
Franchising and/or licensing as foreign market entry strategies in the Chinese hotel industry
(Dublin Business School, 2007)Franchising is a commonly used market entry strategy in the hotel industry. Licensing on the other hand, is mostly applied in the technological industry. This study critically evaluated franchising and licensing as market ...