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Consumer to consumer (C2C) online auction transaction intentions: an application of the Theory of Planned Behaviour
(Dublin Business School, 2017)There has been a dramatic growth of individuals using online auctions especially within Consumer-to-Consumer (C2C) e-commerce coupled with increasing academic attention to behaviour in the online environments. Literature ... -
An Investigation of the Differences that Exist between Generations in Relation to Supporting Dark Tourism in Northern Ireland
(DBS Library Press, 2018)In dark tourism research there is a scarcity of literature that discusses Northern Ireland as a dark tourism destination. This research study was undertaken to investigate the difference in the level of support for dark ... -
Education Service Quality, Value and Satisfaction on Student Customer Intentions and Behaviour
(DBS Library Press, 2018)Traditional avenues of accreditation, module review and teaching evaluations are not the only ways to assess education service quality and related issues. In order to evaluate the education service provided by a private ...