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    • Consumer to consumer (C2C) online auction transaction intentions: an application of the Theory of Planned Behaviour 

      McLaughlin, Christopher; Bradley, Laura; Prentice, Garry; Verner, Emma-Jayne; Loane, Sharon (Dublin Business School, 2017)
      There has been a dramatic growth of individuals using online auctions especially within Consumer-to-Consumer (C2C) e-commerce coupled with increasing academic attention to behaviour in the online environments. Literature ...

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    Author
    Bradley, Laura (1)
    Loane, Sharon (1)
    McLaughlin, Christopher (1)
    Prentice, Garry (1)Verner, Emma-Jayne (1)Date Issued
    2017 (1)

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