Project quality management is one of the biggest factors influencing the construction industry globally. This research is an attempt to investigate the current quality management practices in the Irish construction industry, to identify the most productive of them, the challenges being faced by Irish construction companies in implementing the quality management practices and to provide a conclusive recommendation on how these companies can improve their productivity through quality management practices. A qualitative research approach was used. Interviews were initially to be the primary method of data gathering but due to the imminent challenges, case study approach was used. This research revealed that the fragmentation of the Irish construction industry was the biggest challenge to quality management practices. The research also revealed that the Irish construction companies perceived quality as being able to complete projects within budget and schedule. In conclusion, this research recommended project-specific training and the accordance of project teams as independent organizations.