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dc.contributor.advisorDuff, Daviden
dc.contributor.authorPatole, Rohit
dc.date.accessioned2019-11-18T12:53:51Z
dc.date.available2019-11-18T12:53:51Z
dc.date.issued2019
dc.identifier.citationPatole, R. (2019). How does using Salesforce CRM affect the customer satisfaction in Indian SMEs. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3937
dc.description.abstractThe research study is based on the salesforce Customer Relationship Management (CRM) for Small and Medium Enterprises (SMEs) in India. The study is focused on identifying the possibility of success insurance by implementing the Salesforce to Indian SMEs in retaining the existing customers. Furthermore, the study also aims to describe the significance of Salesforce as a cost-effective tool for customer relationship management. These SMEs faces inconvenience in capital investment for managing its marketing campaign, adding further issues in their business problems. These reasons are coming as an obstacle in the business campaign despite having promising products and innovating ideas, which causes new declination of their growth rate.The researcher has taken a sample size of 67 sales personals and for interviews, 3 sales managers were invited. It can be concluded that CRM is one of the important resources to improve the Sales force condition in India. The government along with the companies should mutually cooperate with each other so that they could apply the CRM to improve their sales in present era. This would improve the revenues of the companies, through better execution of the technology in the sales field.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectCustomer Relationship Managementen
dc.subjectCustomer Satisfactionen
dc.titleHow does using Salesforce CRM affect the customer satisfaction in Indian SMEsen
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMBA in Information Systemsen
dc.type.degreelevelMBA


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