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    Customer churn – Irish electricty / gas market

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    hdip_king_d_2020.pdf (1.787Mb)
    Author
    King, Daragh
    Date
    2020
    Degree
    Higher Diploma in Science in Data Analytics
    URI
    https://esource.dbs.ie/handle/10788/3996
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    According to Little (2020) the liberalisation of the European Electricity market has resulted in higher competition which can be seen in the Irish market. The marketplace is evolving at a rapid pace requiring companies to have a strong understanding of their customers. An important element of this is to analyse why customers switch energy suppliers. While market share can be driven by attracting new customers it can also be said retaining customers is a more cost-effective way of maintaining revenues. The purpose of this project was to carryout customer churn analysis on an Irish electricity supplier to allow them to identify when a customer may churn.
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