According to Little (2020) the liberalisation of the European Electricity market has resulted in higher competition which can be seen in the Irish market. The marketplace is evolving at a rapid pace requiring companies to have a strong understanding of their customers. An important element of this is to analyse why customers switch energy suppliers. While market share can be driven by attracting new customers it can also be said retaining customers is a more cost-effective way of maintaining revenues.
The purpose of this project was to carryout customer churn analysis on an Irish electricity supplier to allow them to identify when a customer may churn.