dc.contributor.advisor | Reid, Rosie | en |
dc.contributor.author | Phelan, Eoghan | |
dc.date.accessioned | 2021-01-12T11:44:13Z | |
dc.date.available | 2021-01-12T11:44:13Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Phelan, E. (2020). Can arousing cognitive dissonance help turn the tide on plastic pollution? Higher Diploma Final Year Project, Dublin Business School. | en |
dc.identifier.uri | https://esource.dbs.ie/handle/10788/4018 | |
dc.description.abstract | Much research has pointed to the effectiveness of cognitive dissonance treatments in promoting pro-environmental behaviour and suggested that information-based treatments may have limited effectiveness. The current study sought to examine the impact of arousing cognitive dissonance in relation to the issue of plastic pollution in a between-group experiment, with participants (N = 24) randomly assigned to either a dissonance or information-only condition. Participants’ psychophysiological responses to ocean plastic pollution stimuli were measured via Galvanic Skin Response and Electroencephalography, while self-report questionnaires measured participants’ feelings relating to the issue and intention to reduce their plastic waste, having viewed the stimuli. No significant differences were found between the dissonance and information-only conditions on any of the measures. However, due to the methods used and the limitations of this study, further research is recommended to ascertain the impact of incorporating dissonance-arousing techniques into messaging aimed at encouraging people to reduce their plastic waste. | en |
dc.language.iso | en | en |
dc.publisher | Dublin Business School | en |
dc.rights | Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder. | en |
dc.rights.uri | http://esource.dbs.ie/copyright | en |
dc.subject | Cognitive dissonance | en |
dc.title | Can arousing cognitive dissonance help turn the tide on plastic pollution? | en |
dc.type | Final Year Project | en |
dc.rights.holder | Copyright: The author | en |
dc.type.degreename | Higher Diploma in Arts in Psychology | en |
dc.type.degreelevel | Higher Diploma | en |