The aim of the study was to examine the influence of living environment (urban/rural) and coping behaviour on the subjective well-being (SWB) (operationalised as happiness, DASS and satisfaction with life) in Ireland. Responses from 106 participants were collected via shared online survey. Several hypotheses were tested. Study examined differences in living environment on SWB, gender, coping behaviours and levels of physical activity. The hypotheses also investigated interaction between living environment and income and employment and children on SWB. Main results indicated that while there were no overall significant differences in the SWB, policies should provide extra support for rural residents. Individuals with 2 or more children were found to be more satisfied with life than people with no children or one child. Moreover, urban residents exercised less. Procreation, in general, and exercise (in urban dwellers) should be promoted.