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    Adult attachment styles, loneliness, gender, age and their relationship to social media addiction

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    ba_branagan_n_2020.pdf (516.1Kb)
    Author
    Branagan, Natasha
    Date
    2020
    Degree
    BA (Hons) in Psychology
    URI
    https://esource.dbs.ie/handle/10788/4051
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    The following study aimed to explore the relationship between attachment styles, gender, age and loneliness in relation to social media addiction. Participants (N=99) were required to be above 18 years of age and to currently use social media. Participants were recruited online via social networking sites where a link was posted to the survey. The survey consisted of the measurement of attachment qualities to measure secure, avoidant and ambivalence-worry and ambivalence merger attachment styles, along with UCLA loneliness measure and the Bergen Social Media Addiction Scale. The results found there was a significant positive correlation attachment styles and loneliness levels. There was a significant relationship between attachment and social media addiction. Furthermore, there was a positive correlation between loneliness and social media addiction. Also, women were statistically significant in social media addiction levels. Finally, age was negatively correlated with loneliness and social media addiction levels.
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