Show simple item record

dc.contributor.advisorO’Brien, Sinéaden
dc.contributor.authorDhage, Siddhesh
dc.date.accessioned2021-03-30T17:04:53Z
dc.date.available2021-03-30T17:04:53Z
dc.date.issued2020
dc.identifier.citationDhage, S. (2020). An exploratory study on a consumer centric approach to 3D printing for SMEs. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4126
dc.description.abstractThis study primarily explores the consumer perception and readiness to embrace the 3D Printing technology. To measure consumer’s technology readiness and perception the empirical studies on Technology Readiness and Technology Acceptance Model were applied in succession. The study is cross sectional and inductive in its research design, and pursues a grounded theory strategy. An online mixed-method survey was shared with the research participants and gathered data from 204 general consumers segment. The data findings reported that majority of the participants are aware of and show intentions to embrace 3D Printing but have rather less 3D Printing perception and readiness. Secondarily, the study discusses the implications of consumer behaviour to portray business insights to aid SMEs pursue 3D Printing technology. Finally, this study concludes that there is tremendous potential to deliver value to consumer segment in 3D Printing if the gap between consumer readiness and perception can be mitigated.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectThree-dimensional printingen
dc.subjectConsumer Behaviouren
dc.subjectSmall businessen
dc.titleAn exploratory study on a consumer centric approach to 3D printing for SMEsen
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMaster of Business Administrationen
dc.type.degreelevelMBAen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record