• Login
    View Item 
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Difference between digital marketing of Europe and Saudi Arabia

    View/Open
    mba_akther_i_2020.pdf (1.400Mb)
    Author
    Akther, Ihthisham
    Date
    2020
    Degree
    MBA in Marketing
    URI
    https://esource.dbs.ie/handle/10788/4138
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
    Metadata
    Show full item record
    Abstract
    This study has revolved around evaluating differences in "digital marketing practices" between Saudi Arabia and Europe by explaining various "digital marketing tools" used by "digital promotional agencies from these countries. Differences between the "digital marketing scenarios" of Europe and Saudi Arabia such as varied challenges existing in these countries, factors influencing the "digital promotional practices" of these two countries, are highlighted in this study. The "digital advertising sector" of Europe involves a high growth rate due to the high levels of technical awareness of the natives of the majority of EU countries. Moreover, "digital marketing environment" of Saudi Arabia includes slow growth rates for being an underdeveloped country and possessing poor technical skills. The poor economic condition of Saudi Arabia also causes the government of this country to offer limited funding support to the "digital marketers" that cause them to be unable to incorporate innovations within their "digital marketing practices". However, initiatives for increasing "digital awareness" of the country natives have been arranged by the Saudi government through organizing "digital awareness campaigns". Strategies such as conducting deep market research, adherence with data protection rules, are supposed to help "digital marketing agencies" from Europe and Saudi Arabia to enhance the quality of their "digital marketing practices".
    Collections
    • Business & Management

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CollectionBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2021  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV