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dc.contributor.advisorWhelan, Rayen
dc.contributor.authorSharma, Anshul
dc.date.accessioned2021-03-31T18:32:44Z
dc.date.available2021-03-31T18:32:44Z
dc.date.issued2020
dc.identifier.citationSharma, A. (2020). Impact of information overload on consumer behaviour for fashion brands. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4140
dc.description.abstractThe term Information overload refers to the excessive information that creates confusion or bias in the decision-making process. A decision-making process is a logical approach that helps in finding the main problem and to find out the main possible solutions based on the problems and the existing alternatives. However, in this respect, excessive information always creates challenges for the consumers and thus it affects the entire buying nature of the consumers. This research has shed its light on information overload in the case of fashion brands and their impact on the consumer buying behaviour and also on the rational decision-making process. In the end, it has been identified from quantitative research analysis that excessive information creates confusion and bias and thus it affects the decision-making process. Hence, the retailers must create more useful, attractive product descriptions for attracting more consumers and to get a more competitive advantage.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectConsumer Behaviouren
dc.subjectClothing tradeen
dc.titleImpact of information overload on consumer behaviour for fashion brandsen
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMBA in Marketingen
dc.type.degreelevelMBA


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