Abstract
The cloud computing services have the proficiencies for enhancing the proficiencies of the retail business process in Ireland. The purpose of the study is to analyze the influence of Amazon cloud service for developing the share of benefit in Irish retail industry. Additionally, the study explores and analyses the importance of Amazon cloud computing services for developing the purchasing intention of consumers. Amazon web services are considered as one of the important cloud platforms that helps a company for attracting the potential consumers. In terms of the study, both quantitative and qualitative data collection methods will be selected for identifying the essential information related with the cloud computing service in Irish retail industry. Findings section of the study defines and analyses about the problems related with the application of cloud computing services in retail organisation. Further, it is noted that the involvement of skilled employees can develop the potentiality of cloud computing service and retail business
